Training: Successful storytelling to generate engagement

Ref. COM-STOR
Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental

Description

We have been telling stories for tens of thousands of years, from a campfire to the fables of our childhood. So our brains are trained to be receptive to stories… how do we harness this ability to unite and touch our audience?

Participant profiles

  • All those who wish to enrich and humanize their communication

Objectives

  • Understand the power of stories
  • Know the classical structures of the stories
  • Tell stories with passion

Prerequisites

  • No prerequisites

Course content

  • Power of Stories
    • Stories through History
    • Dopamine, oxytocin, adrenaline and mirror neurons
  • Structure of the stories
    • Narrative Arc and Monomythe
    • Role of questions and information
  • Zelling your story
    • Vocal variety and voice flexibility
    • Choice of words and a wealth of vocabulary
    • Putting it into practice

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 800.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement badge

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Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

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