Training: Google Ads – Advanced

Ref. GMP-02
Duration:
1
 day
Exam:
Not certifying
Level:
Advanced

Description

The aim of this training is to be able to optimize a Google Ads display campaign.

Participant profiles

  • Marketing professionals
  • Communication professionals
  • Business managers
  • Web masters
  • Community managers
  • Web Project Managers
  • Independents
  • Project leaders
  • Startupers
  • Professional reconversions

Objectives

  • Get in one day, Google Ads training practice
  • Get tips and tricks to optimize campaigns and apply them to their own Google Ads
  • Acquire Web Analytics basic knowledge and Conversion Tracking
  • Understand the benefits of defining the objectives of a campaign and make measurable

Prerequisites

  • Managed a website
  • Good knowledge of internet browsing

Course content

  • Module 01: Keyword strategies presentation
  • Module 02: Operating Mode (Auction systems, Quality Score Google)
  • Module 03: How to daily optimize its campaign
  • Module 04: Advanced Strategies (remarketing, audience data, etc.)
  • Module 05: Determine its actions
  • Module 06: Ads preparation
  • Module 07: Improve your analysis and optimization by selecting the best KPI
  • Module 08: Optimization: learn how to make best choices

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

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Du lundi au vendredi, de 8:30 à 18:00.

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