Training: Google Ads – Advanced

Ref. GMP-02

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Duration:

1

day

Exam:

Not certifying

Level:

Advanced

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Search Engine Optimisation and Advertising - SEO and SEA | Google Ads – Advanced

Description

The aim of this training is to be able to optimize a Google Ads display campaign.

Participant profiles

Marketing professionals
Communication professionals
Business managers
Web masters
Community managers
Web Project Managers
Independents
Project leaders
Startupers
Professional reconversions

Objectives

Get in one day, Google Ads training practice
Get tips and tricks to optimize campaigns and apply them to their own Google Ads
Acquire Web Analytics basic knowledge and Conversion Tracking
Understand the benefits of defining the objectives of a campaign and make measurable

Prerequisites

Managed a website
Good knowledge of internet browsing

Course content

Module 01: Keyword strategies presentation
Module 02: Operating Mode (Auction systems, Quality Score Google)
Module 03: How to daily optimize its campaign
Module 04: Advanced Strategies (remarketing, audience data, etc.)
Module 05: Determine its actions
Module 06: Ads preparation
Module 07: Improve your analysis and optimization by selecting the best KPI
Module 08: Optimization: learn how to make best choices

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.